Doctorate in Business Administration Program Launches with Spring Term

Bryce Adams, a cloud analytics specialist at technology company Oracle, was partway through his doctoral studies in management at University of Maryland University College (UMUC) when his professors presented an interesting option. Would he like to switch to a Doctor in Business Administration instead?

Adams’ response was a resounding “Yes.”Continue Reading

Social Consciousness Takes the Field in 2019 Super Bowl Advertising

Online conversation has the “big game” trending and some people like to watch the NFL’s biggest event of the year just for the commercials. In fact, data show that 70 percent of people are more likely to pay attention to advertising during the Super Bowl than to ads that appear during their “normal” TV viewing, according to Sandeep Patnaik, University of Maryland University College (UMUC) professor and program chair for the Master of Science in marketing.Continue Reading

Does Online Conversation Give Super Bowl Advertising a Boost?

Online conversation has the “big game” trending and some people like to watch the NFL’s biggest event of the year just for the commercials. And while Super Bowl viewership varies from year to year—more than 111 million and 103 million watched in 2017 and 2018 respectively—this football extravaganza arguably is still the best way for advertisers to promote their products and services to as many people as possible at the same time.Continue Reading

Shining at Light City Baltimore

Two UMUC faculty members were featured in EDUlab@Lightcity, part of the Light City festival in Baltimore on April 5. Edulab, sponsored by the University System of Maryland, included panel discussions, short presentations and an innovative ideas-fair designed, in the words of festival organizers, to bring together thinkers and thought leaders, and generate an ecosystem of learning.Continue Reading

UMUC Faculty And Students To Volunteer At Financial Planning Day In Washington, D.C., Oct. 25

Students and Faculty to provide free one-on-one counseling and classroom-style educational presentations

Adelphi, Md. (October 24, 2014) Faculty and students from the Certified Financial Planning program at University of Maryland University College (UMUC) are among dozens of volunteers providing their time and expertise, including one-on-one counseling on a variety of personal finance issues, at Metro Washington Financial Planning Day.Continue Reading