Online conversation has the “big game” trending and some people like to watch the NFL’s biggest event of the year just for the commercials. In fact, data show that 70 percent of people are more likely to pay attention to advertising during the Super Bowl than to ads that appear during their “normal” TV viewing, according to Sandeep Patnaik, University of Maryland University College (UMUC) professor and program chair for the Master of Science in marketing.
Online conversation has the “big game” trending and some people like to watch the NFL’s biggest event of the year just for the commercials. And while Super Bowl viewership varies from year to year—more than 111 million and 103 million watched in 2017 and 2018 respectively—this football extravaganza arguably is still the best way for advertisers to promote their products and services to as many people as possible at the same time.
University of Maryland University College (UMUC) conferred its highest faculty teaching honor, the Stanley J. Drazek Teaching Excellence Award, on eight of its most outstanding faculty members in the U.S., Europe and Asia and recognized more than a dozen others for their noteworthy contributions to the scholarship and art of teaching at UMUC’s Annual Global Faculty Awards celebration Dec. 3 through 7.
Melissa Ezzell-Maddy is unequivocal about how she ended up in her dream job. She credits her capstone project at University of Maryland University College (UMUC).
Ezzell-Maddy is an environmental health and safety engineer at Lockheed Martin in Colorado. She landed the job immediately after receiving a master’s degree in environmental management from UMUC. The capstone project that wrapped up her final term involved waste management at Lockheed Martin’s facility in Boulder, Colorado.
Barry Douglass, Ph.D., describes himself as “engineering through and through,” and says he is pleased to focus his career on systems engineering because it is a “growing field of knowledge increasingly critical to the success of our ever more complex technological society.”
This Thursday June 28, Douglass, program chair of the systems engineering specialization under the Master of Science in Information Technology degree program at University of Maryland University College (UMUC), outlines the trends that may have the greatest impact on the information technology field in the months ahead—the tools and trends that ultimately will change how we work.
Take an already stressed water supply system. Add climate change to the mix. You now have a recipe for significant challenges that not only affect water use—but also its availability.
Join University of Maryland University College (UMUC) on May 31 for the second in a series of ongoing “Thursday Thoughts” interviews via Facebook Live. This week’s discussion is on climate change with Robert Ouellette, Ph.D., program chair and professor of Environmental Management in The Graduate School.
Dr. Ouellette has extensive knowledge in the areas of science, technology and business and will share his thoughts on the politics and economics of climate change. Watch the live interview at 1 p.m. ET on UMUC’s Facebook page.
As soon as Dr. Jennifer Luddy received her diploma in the mail, she confided to degree candidates convened for the University of Maryland University College (UMUC) 2018 Doctoral Commencement, held May 10 at the College Park Marriott Hotel and Conference Center, “My husband framed it, and immediately I asked: ‘Can I get another one?’”
Most University of Maryland University College (UMUC) graduates can speak to the multitude of ways in which life punctuates the pursuit of a college degree with stops and starts that render the journey a syncopated dance toward completion.
The investment the State of Maryland makes in its cybersecurity defense is “paltry” considering the value of the information assets it should be defending from cyberattack, a former NSA official and UMUC graduate adjunct professor in cybersecurity told the Maryland Cybersecurity Council Jan. 25.
“Now the state spends about $3.8 million on its cybersecurity function,” said Debora Plunkett, whose 32-year career with the NSA included serving as director of information assurance. “My personal view is that [that amount] is paltry, considering the state budget and considering what the state has to lose if those assets are put at risk.”